The biggest thing on Spanish television these days isn't a sitcom or reality show, and it isn't even in Spanish. It's an ad for BMW cars. Featuring a resurrected, Zen-like Bruce Lee telling an off-screen listener to "Be water," (the clip was taken from an interview that Lee gave to Canadian television in 1971), it has taken the country by storm, prompting a Marca headline after the Barca suffered defeat at the hands of its eternal enemies ("Be Madrid,"), several parodies on a number of television shows, and even a counter ad from Mitsubishi (Who's that Chinese guy?" asks an elderly man).
And Google.es lists over a million hits for "Bruce Lee" and "BMW."
Bruce Lee, Spanish advertising
